White Hat SEO Fundamentals
Hang on Tight We're Not Leaving Any Stone Unturned: White Hat SEO Guide
Today's Blog Post is ALL ABOUT White Hat SEO, inside and out. How do you stick by Google's terms of service and dominate your market... you'll find out the brass tacks of that today.
1- Onsite Optimization
2- Schema Markup
3- Google My Business
4- Link Building
5- Meta Description and Title Tag Optimization
6- Generating Natural Traffic to Your Business Website
You have to understand the crux of all white hat SEO is actually not paying for link building... and define not paying for link building as in, you aren't going after these fancy blog websites with high traffic and bribing the authors with money to take your guest post. So now that that's established how is "white hat seo" properly done.
The largest pillar of White Hat SEO is onsite optimization.
Do you a clear message about what your website is about?
If your website has Lawyer in the URL, is your website about a lawyer?
Is your page rich and saturated with keywords that you'd expect to see on an attorneys website?
How is your page load speed? Is it mobile optimized?
All of these topics will be covered more in-depth in other blog posts, just check the ones I linked to above, but this is the foundation of good onsite optimization. You simply must have your website airtight...
Including Image Alt Tags, Geo located images, image optimization, and proper URL structures.
This is something a lot of SEO's really choose not to pay too much attention to but it has become increasingly more important as search engine optimization has changed.
Schema is microdata that you can add to the HTML to improve the way search engines read and represent your page in SERPs. Things like Star Ratings and Publication Dates can be Added to the Schema of your website by Google's Structured Data Markup Helper.
Schema data also adds enhanced descriptions, commonly known as rich snippets, which appear in search results. It's especially important now with the way Google prioritizes content based off it's Hummingbird Update and Rankbrain., schema improves click through rates and provides context to your website.
Google My Business
Another great way to optimize your business is through Google My Business! This is not just a great way to get a free citation, Google my business has plenty of ways to showcase your business. It's honestly a necessity.
You can get things like: a business listing with reviews. Google posts that showcase special deals and current announcements. And the chance to into the Google Map Pack! Have you ever been on a mobile device and noticed a spotlighted 3 business listings with a phone icon next to it? If you press the phone button you'll be able to call them immediately.
Link Building is another crucial way to get business listings online. You can get these links from places like Facebook, Yelp, Yahoo, Myspace, etc. And getting links from local business directories is also important as well!
Meta Data and Title Tag Optimization
So Schema Markup is Data ABOUT your the infrastructure of your webpage. Metadata is the data IN your webpage.
I'm really trying to frame this up more: Schema is the skeleton of your website: things like table fields, definition, rows, columns, pages etc.
Meta Data is the meat to it: The descriptions, content, and information found in search results for example.
Generating Natural Traffic
Natural traffic is the last fundamental or check mark on the list to having great onsite SEO. You can generate this by actively linking to your website on social media websites, blog commenting, taking out ads in newspapers, posting direct links on craigslist, taking out adwords.... there are plenty of ways to get traffic to your website but it is a must to get your business momentum on search results.