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Dear Small Business Owner
Welcome to Birchwood Digital! My name is Michael Villari and I’ve been personally responsible for helping multiple businesses across almost every industry become more competitive online through a form of marketing called search engine optimization.
Birchwood Digital has taken thousands of online ranking positions and hundreds of page 1 rankings for the clients we’ve worked with. This is something we’re very proud of, and when you fill out the discovery application you’ll get an over the shoulder look at how your campaign may help you; just as it has helped some of our other businesses reach a staggering 4,700.00% RETURN ON INVESTMENT MONTH ON MONTH/ while others report new customers virutally daily.** (based on numbers we were given)
That said everything is completely case by case, but Birchwood Digital stands behind their claim of being among the industries leading search engine optimization businesses with most business owners enjoying massive growth online.
The very fact you were able to find us online for the keyword Buffalo SEO only further reinforces this point, especially when my competition is other Search Engine Optimization Experts/Businesses.
We can’t work with everyone. There are a lot of conflicting interests when it comes to Search Engine Optimization,
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Who we are right for and why:
Serious business owners: All of your campaigns work is done in-house, no work is being outsourced to different businesses or white labeled. Our process is proprietary and in fact, it’s the reason why some other marketing agencies white label the work TO US. But, because we can only physically handle so much work at one time, it is not uncommon for us to reject work so we can ensure the success of our current client load.
Additionally, conflicting interests causes issues as well. It’s not completely uncommon where we will have more than one client pursuing top positions for the same keywords on search results as another one of our clients. In these cases a resolution is met, you will be aware of this situation if it ever arises- because bottom line, despite how nice a #1 ranking can look there are different marketing goals and efforts that are totally unique to each business, and we ensure ourselves as a true partner in this pursuit.
To reiterate, there is an actual capacity for the number of clients we can take at once.
Who we are not right for and why:
There are several industries we choose not to work with for several reasons.
Start-Ups: In our experience, start-ups are generally very under-capitalized, often have unrealistic expectations. For that reason alone, we choose not to work with businesses that are not firmly established and have a healthy enough process to properly fund their advertising campaign.
Pharmaceuticals: Pharmaceutical businesses often have competition much larger than what appears on paper. Competition can be absolutely relentless. In order to not lose money or break even on deals we choose not to work with pharmaceuticals.
Adult Entertainment: Any form of adult products or adult entertainment will also receive an immediate rejection. This is another fiercely competitive marketplace just like pharmaceuticals, and not a field we particularly are interested in working with for other SEO reasons.
Your Local Ambassador
Here at Birchwood Digital, we believe in total transparency when it comes to your Search Engine Optimization campaign. Something we go to great lengths to stay not just informed about, but at the innovating edge of what is possible.
We provide SEO in ways you may be unfamiliar experiencing
Proprietary Rank Tracking Software
Our Rank Tracking Software does more than just tell you what moved up and what moved down for you on a week to week basis. We’re able to show you your exposure (impressions) you’ve reached online through organic search, the month to month change in your flow to traffic, and the health of your Google My Business… all in one simple and neat report.
Onsite Page Optimization
We run through your website with a fine tooth comb looking for every detail that may be sabotaging you from a page one ranking, then seek to permantely address these issues.
Zero Lock-In Contracts
We keep our agency stress free. If you feel as though you are not getting the value or return on investment that you deserve with your Search Engine Marketing campaign, we have no hidden exit fees, no locked in agreements, It’s just another way to show we care.
Hot and Ready to Buy Warm Leads
As an SEO we get you more impressions on Google. The more results you show up for, the more warm and organic traffic can find your site. We
This is what real business owners are saying about the service they’ve received from Birchwood Digital.
Fast forward 2-3 months and we were absolutely dominating the market without any real competitor in terms of organic traffic. The only thing I wish I did was started working with Birchwood Digital earlier because it would’ve saved us thousands of dollars.Krzysztof Gilowski
Michael is an
Mike at Birchwood Digital is definitely a great guy to work with on anything SEO related. He is our go-to consultant for SEO work. We’re always confident to know he has the latest knowledge on SEO to get us a great return on our investment and for us to build success with our clients.Brendan Hsu
I’ve been using Michael Villari’s services for years and its literally the best out there. The company delivers rankings faster than I expected, they are really stable and I feel im a well recognized customer.Jesse van Dijk
All the benefits you can expect
We like to look at the whole picture when it comes to your search engine optimization campaign because being frank- SEO is worthless if the market or the traffic just isn’t there. That’s why we consider Birchwood Digital search engine marketers more than “just an optimizers”.
Increase Your Digital Prescene & Build Your Brand
It’s undeniable at this point, branding keeps getting bigger and bigger. By 2025 the internet is estimated to be 5X bigger than it currently is right now, be one of the early pioneers/innovators and seize your opportunity to get a head start on your
We are not web-developers but we will go to great lengths to make sure that the website you leave us will run faster than before. In the case of WordPress website’s our success rate is virtually guaranteed. Any edge we can provide our clients is worth it.
Optimizing Your Google Maps
Following Google Guidelines and best practice, we will work with your Google My Business to optimize it for search results & map results when people are searching for your branded/local service!
In House System
We keep any information shared between our parties completely confidential. Additionally, you are only dealing with Birchwood Digital, and no one outside this agency gets your information.
from being found on Page One of Google.
Because everything is constantly changing in the world of Google, having an SEO team is crucial.
Push your content higher on search results and drive more traffic to your page- it’s what we do.
Bottom line, we care about your bottom line. With more ways to be found online, your exposure to customers will be hyper-specific since people only search for services when they’re ready-to-buy. Stop letting the competition creep up behind you, or downright overtake you in the digital marketplace when there are droves of hundreds to thousands or more potential customers looking for what you provide this instant.
We will be looking through all of your website’s content and making appropriate changes you will be aware of. These changes are to help Google and other search engines read your site more and semantically understand what keywords you should be
Proven Process from a Google Certified Partner
This system has been proven over hundreds of page one rankings, and 100+ number one rankings in this agency alone. Additionally, we don’t believe in mistakes so the head of SEO is a Google Certified Partner that
Dominate Google for Multiple Keywords
Page one isn’t good enough for us. We dominate top positions, as well as other search term pages to make sure you get the most longterm value out of your campaign.
Read more of our reviews!
Founding Partner at Frisch Logos and
” We tried different SEO Experts and we got at most mediocre results. We’ve wasted thousands without any real benefit that we’ve gotten out of that investment. We couldn’t get past page two…
This is when we thought that if we wanted to get serious results we had to work with people that got serious results.”
Local Electrician now Dominating Search Engines
” The results you’ve given me are the best I’ve seen. There has been a huge difference in calls and email inquiries today, for the better! I don’t know if it’s a coincidence or what but it’s a big difference.”
“Michael is a
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How Buffalo Search Engine Optimization works.
SEO is an acronym for Search Engine Optimization, the process of taking a website and tuning up its content in order for Google to read it better, thus getting displayed higher on search results. There is another layer to search engine optimization called “offsite SEO”, put simply, we also help build your businesses’ brand through online publications, social media platforms, and local business directories. Our process is considered completely safe, and not manipulative at all according to Google’s own guidelines.
Furthermore, Birchwood Digital passed 7 Google Partner exams in 2017 earning certifications that validate the proof of concept of what is good practice when it comes to online advertising. Our mission is quite simple, our mission is to provide affordable online advertising options for the people of Buffalo, NY. Each campaign is looked at through a critical lens in order to understand your marketplace and come up with a solution that increases traffic, leads, phone calls, customers, etc to your business in a way that is best dollar for dollar.
The true beauty of Search Engine Optimization is unlike Google AdWords, this process is an investment based system, and not a “pay to play” system. To rephrase the previous statement, Google AdWords only generates exposure when you’re paying for each click that you get on your site. Meanwhile SEO is a process of technically optimizing your website so even when you aren’t paying for an ongoing SEO agency, you still are managing to receive traffic and customers.
Birchwood Digital does SEO very well and in many cases we can comfortably provide a guarantee of rankings unlike most competitors on the market, while also remaining to be highly competitive in our approach to your month to month campaign. Our agreements are not lock in contracts, which should highlight the effectiveness of the campaigns we’ve managed and still do manage; we believe that “SEO shouldn’t cost you anything”, meaning that a good campaign brings in a profit that covers monthly retainer costs, while leaving you the possibility of high margins of profit. You can head on over to our testimonial page to see how some of our campaigns are helping generate HUNDREDS of new business inquiries a month for certain niches.
It is also appropriate to mention that SEO may NOT work for you, it is not a guarantee of paying customers, but as a business that genuinely cares about your business, we ask that you put your full trust in us, and we will provide cold, unemotional numbers, to back our price estimations while also taking your businesses concerns when working with an online advertising business into deep consideration.
Our goal is to create a sweet spot in your campaign, whether your budget is on the aggressive end of $4,000 or more, or on the small business owner end of $500 a month, we want to help come up with a roadmap/gameplan to foster a good relationship with your business and create a legacy of success for our own business’s name.
We have ranked businesses in Buffalo NY, #1 on search results numerous times at this point and would love to be your Buffalo SEO Expert/ Buffalo SEO Agency to help you not just “keep competitive”, but with all respect, out perform the competition online. There is a reason why that at the moment Birchwood Digital only offers search engine optimization, that is because we do our job very very well.
Thank you for your consideration.
~Michael S. Villari
Founder of Birchwood Digital